Improved Findability
Have you ever searched for a product online, but struggled to find exactly what you were looking for? Maybe you didn’t know the specific name of the product, or you were overwhelmed by the sheer volume of irrelevant results. As a business, it’s crucial to make sure your products and services are easily discoverable by potential customers. By using consistent, customer-centered terminology, you improve both findability and SEO, connecting your content with your customer’s searches.
How Can Terminology Improve SEO?
Search engines like Google and Bing use algorithms to crawl and index web content. Findability in Search Engine Optimization (SEO) refers to how easily search engines and users can find and access your content. It’s not just about ranking high in search results – it’s also about ensuring that your content matches your users’ search intent. By aligning your terminology with real user queries, you bridge the gap between your content and their needs.
Search Engine Optimization
/sɜːtʃ ɛndʒɪn ɒptɪmaɪˈzeɪʃən/
Search engine optimization (SEO) is the practice of improving the visibility and ranking of a website or web page in search engine results pages (SERPs) through organic (non-paid) methods.
For example, if you provide “remote IT support” but your clients are searching for “online tech assistance” or “virtual help desk,” using only your internal term could lead to missed opportunities. Incorporating a variety of relevant search phrases into your web content increases the chances of being found by the right users.
Why is Findability Important?
Improved findability offers a wide range of benefits. It increases your website’s visibility, drives more organic traffic, and attracts more potential customers. When your content is easily discoverable, it establishes you as an authority in your field and builds trust with your audience. Moreover, when users realize that they can find what they need on your website, it’s more likely that they will stay on the site and engage with the content. Combined with terminology that resonates with your target audience, this indicates to search engines that your content is valuable and relevant, which further improves your website’s ranking and visibility.
How to Improve Findability
Use clear, consistent terminology that mirrors the language your customers actually use. Product descriptions, page titles, and blog content should all include relevant search phrases to help search engines understand what your content is about.
While keywords are important, they’re not the only factor that affects your findability. Search engines also consider factors like the quality and relevance of your content, structure of your website, and backlinks. Create high-quality, structured content tailored to your users’ needs, and you’ll increase your visibility and engagement.
How Fodina can help
Fodina’s TermCatch is a simple, web-based tool for building and maintaining high-quality, consistent terminology. In addition to terminology management, TermCatch lets you analyze and compare the terms used on your website, your competitors’ websites, and in real search queries.
This can help answer questions like:
- Are competitors using the same terms as you?
- What terms should you use to align with your brand strategy?
- Do your terms match what your customers actually search for?
With TermCatch, you gain insights into terminology trends that directly affect SEO and findability. If you want to learn more about how Fodina can help, feel free to contact us or book a demo!