Improved Findability
Have you ever searched for a product online, but struggled to find exactly what you were looking for? Maybe you didn’t know the specific name of the product, or you were overwhelmed by the sheer volume of irrelevant results. As a business, it’s crucial to make sure your products and services are easily discoverable by potential customers. By using the right terminology, you can connect your content with your customer’s searches and stand out from the competition.
How Can Terminology Improve SEO?
Search engines like Google and Bing use algorithms to crawl and index web content. Findability in Search Engine Optimization (SEO) refers to how easily search engines and users can find and access your content. It’s not just about ranking high in search results – it’s also about ensuring that your content is presented in a way that is relevant and engaging to your target audience. By optimizing your terminology, you can bridge the gap between your content and your users’ search queries.
Search Engine Optimization
/sɜːtʃ ɛndʒɪn ɒptɪmaɪˈzeɪʃən/
Search engine optimization (SEO) is the practice of improving the visibility and ranking of a website or web page in search engine results pages (SERPs) through organic (non-paid) methods.
For example, if you provide “remote IT support” but your clients are searching for “online tech assistance” or “virtual help desk,” using only your preferred term could lead to missed opportunities. By incorporating these common search phrases into your website content and marketing materials, you increase the likelihood that potential customers will find you when they need help.
Why is Findability Important?
Improved findability offers a multitude of benefits. It increases your website’s traffic and your brand’s visibility, which attracts potential customers. When your content is easily discoverable, it establishes you as an authority in your field and builds trust with your audience. Moreover, when users realize that they can find what they need on your website, it’s more likely that they will stay on the site and engage with the content. Combined with terminology that resonates with your target audience, this indicates to search engines that your content is valuable and relevant, which further improves your website’s ranking and visibility.
How to Improve Findability
Your product descriptions are a prime opportunity to use relevant keywords and improve your findability. Make sure your descriptions are clear, concise, informative, and use the same terminology that your customers use. This will help search engines connect your website with potential customers.
While keywords are important, they’re not the only factor that affects your findability. Search engines also consider factors like the quality and relevance of your content, the structure of your website, and the number of backlinks you have. By creating high-quality content that is relevant to your customer’s needs, you can improve your findability and attract more organic traffic to your website.
How Fodina can help
Fodina’s TermCatch is a simple, web-based tool for building and maintaining high-quality, consistent terminology. In addition to this, it can be used to visualize and compare for example terms used on your webpage, terms used on competitors’ web pages, and actually searched terms from search logs. With help from TermCatch, you can start to answer the questions:
- Are competitors using the same terms as you?
- What terms should you use to align with your brand strategy?
- Are the terms you use the same that customers search for?
This method provides insights into industry terminology trends and ensures your website remains competitive and relevant. If you want to know more about how Fodina can help you improve your findability, feel free to contact us or book a demo!